Execution Partner — MSP & Telco — Australia & New Zealand

From
Chaos
To Control.

Most MSPs do not have a strategy problem. They have an execution problem.

ZenEdge installs the systems that turn plans into margin, accountability, and operational control.

Book a Free Session Run a Free Audit

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The Problem

THE EXECUTION GAP

The plan exists. The tools exist. The insight exists.

What is missing is structure, accountability, and consistency. That is where results break down.

Revenue grows but business value does not. Margin erodes. The founder stays trapped in daily operations. Teams firefight instead of execute.

ZenEdge closes the gap between what you know and what you actually deliver. We build the operating systems that make results repeatable.

The Promise

TOP QUARTILE.
FASTER.

MSP Profit Distribution / EBITDA by quartile

Source / Service Leadership Index

78%

of MSPs never reach top quartile

2.5×

the profit of median peers

The bar has not moved in eight years. The difference is not size. Not market. Not luck.

It is execution. That is what we fix.

What We Do

WHAT WE
INSTALL

Three service lines. Each one targets a specific layer of the execution problem. You engage where the gap is deepest.

Leadership

EXECUTION SYSTEM

Cadence, accountability, and financial discipline across your leadership team. Built on the Scaling Up framework. AI knowledge systems included. Results show in the numbers.

Operations

OPS AS A SERVICE

Ongoing operational ownership. Product management, quote review, reporting, and workflow management without the full-time hire. AI-enabled where it adds leverage.

Foundation

STABILISATION

PSA optimisation, margin leakage identification, and data quality across ConnectWise, Autotask, and Xero. Get the foundations right before anything else.

How It Works

THE ZENEDGE
EXECUTION JOURNEY

A structured path from diagnosis to operational control. Three phases, clear milestones, measurable outcomes.

Phase 0

DISCOVERY

Business and current state
Where execution breaks down
Systems and workflow gaps
Financial performance reality
Leadership alignment
Next steps

A working session to identify what is holding the business back and where to start.

Phase I

Foundation Workshop 1 Foundation Workshop 2 Foundation Workshop 3

FOUNDATION

Accountability and structure
Meeting rhythm that drives action
Scorecards tied to performance
Execution cadence
Core operating plan
Customer and pricing clarity
Service model alignment
1 year targets and 90 day priorities
Clear ownership of results

Three focused sessions to build the system that makes the business run properly.

Phase II

Quarterly
Planning

Execution
Rhythm

Performance
Review

Annual
Planning

EXECUTION

90 day execution cycles
Weekly and monthly rhythm
Priority alignment
Financial visibility
Issues identified and resolved fast
Team accountability every cycle
Follow through and discipline
Continuous improvement

A consistent cadence of planning, execution, and review that drives measurable performance improvement.

Your tools are not the problem.
Your execution is.

Methodology & Network

WORLD CLASS FRAMEWORK. INDUSTRY SPECIALISTS.

Certified Coach Verne Harnish — Gazelles methodology

ZenEdge delivers execution through the Scaling Up framework — a world-class business operating system used by thousands of growth companies globally. As a certified coach, Ben brings structured execution methodology that connects strategy to daily operations.

Beyond the framework, ZenEdge works alongside a trusted network of industry specialists so clients get complete coverage across every part of the business.

Sales Team Coaching

Specialist sales coaches who understand the MSP and telco sales motion. Pipeline discipline, quota accountability, and conversion improvement.

Fractional Sales Administration

Sales ops and administration support without the full-time cost. CRM hygiene, quote management, and pipeline reporting done properly.

MSP & Telco Accountants

Specialist accountants who understand MSP and telco financials, recurring revenue models, and how to read the numbers that matter for your sector.

Systems Specialists

Deep expertise across ConnectWise, Autotask, and Xero. Configuration, workflow design, and integration work that actually gets used.

Client Results

WHAT CLIENTS SAY

From a finance perspective, implementing ConnectWise at Telesmart has been a game-changer in very practical ways. Before, we were dealing with fragmented, manual processes that made accuracy and efficiency hard to achieve. Now, with automated workflows, I have far greater confidence in the integrity of our numbers and the consistency of our processes.

Take billing as an example. Previously, we relied heavily on manual interpretation of contracts, which often resulted in missed charges or incorrect invoices. With ConnectWise, invoices are generated directly from the underlying agreements. This has not only reduced errors but also given me assurance that what we bill aligns with what we deliver.

Inventory management has also improved significantly. Now, with ConnectWise linking POs, receiving, and invoicing, we have a single source of truth for inventory. Reliable, up-to-date figures mean we can make better decisions on purchasing — avoiding over-ordering and minimising stock-outs.

★ ★ ★ ★ ★

Peter Davies

Chief Financial Officer

Telesmart — Telco, NZ

Who We Work With

BUILT FOR ESTABLISHED OPERATORS

ZenEdge works with MSP and telco businesses that are ready to move from growth to control.

$5M+ Revenue MSPs

Established businesses with 20+ staff in Australia and New Zealand. Not early stage.

Margin Under Pressure

Revenue growing but profitability not following. Poor pricing discipline or uncontrolled costs.

Founder Dependent

The business cannot operate without you. No structure to delegate into. No execution rhythm.

Free Audit — No Account Needed

GET YOUR
CONNECTWISE
HEALTH SCORE

Connect your ConnectWise environment using your API key and get an instant health score across six operational categories. The full gap analysis and remediation roadmap is reviewed with Ben on a free 60-minute call.

Run Your Health Check

Free instant health score — full report on your call

About ZenEdge

EXECUTION PARTNER. NOT A CONSULTANT.

ZenEdge exists to close the gap between strategy and execution in MSP and telco businesses.

Most operators know what good looks like. The challenge is implementing it across systems, people, and process. The result is noise, inefficiency, and reactive operations.

We bring clarity, structure, and accountability — embedding operating rhythms, clean data, and scalable systems through the Scaling Up framework and a trusted network of industry specialists.

Platform agnostic. Outcome focused. The difference shows in the numbers.

Ben Mak

Founder & Execution Partner — Scaling Up Coach

Connect on LinkedIn

Top QTR

Target Performance

We measure success against Service Leadership top quartile benchmarks for MSP profitability.

ANZ

Market Focus

Australia and New Zealand MSP and telco operators.

$5M+

Client Revenue Floor

We work with established operators, not early stage businesses.

Get Started

BOOK A FREE SESSION

A 60-minute call to assess your execution gap and whether ZenEdge is the right fit for your business.

Emailsales@zenedgeoperations.com

Phone0800 ZENEDGE

Based inAuckland — serving Australia & New Zealand

FromChaosTo Control.